PEAK
OVERVIEW
Peak is a portable speaker created as a product extension of Arc’teryx, designed to bring the brand’s performance-driven ethos into a lifestyle and streetwear-focused audio product. The brief of the project was to select a brand and explore a product outside its typical category, translating Arc’teryx’s identity into an innovative outdoor audio experience. Peak allows outdoor enthusiasts to stay immersed in the moment, combining durability, sound quality, and bold design to reflect both the functionality and the fashion-forward, streetwear-inspired side of the brand.
Context
University Project
Year
2023
INTRODUCING ARC’TERYX
TARGET MARKET
PRODUCT PORTFOLIO
Arc’teryx’s product portfolio includes technical outerwear, insulation, footwear, backpacks, and climbing equipment, with high-performance shell jackets forming the core of the brand. These products were analyzed to understand Arc’teryx’s key design principles, material strategies, and opportunities for meaningful brand extension.
DESIGN LANGUAGE
Analysis of the Alpha SV Jacket and Kopec GTX Shoe informed the development of the Peak speaker, highlighting a forward-leaning, sharp form language balanced by smooth transitions between soft and rigid materials. The use of GORE-TEX as an outer layer and subtle, integrated logo placement reflect a function-first approach that was carried through into the speaker design.
BRAND IDENTITY
“Arcteryx is founded on the idea that there is always a better way”.
Arc’teryx’s brand identity is rooted in function, restraint, and human movement. Products are reduced to their essential elements, allowing material innovation and construction precision to define the aesthetic. Clean silhouettes, precise seam placement, minimal branding, and muted, landscape-driven colors reflect a commitment to clarity, longevity, and purpose over trend. Designed for extreme environments, Arc’teryx operates with obsessive attention to detail, where every decision serves performance. Across product and visual communication, the brand balances technical rigour with quiet confidence - positioning its work as equipment optimized for performance and usability.
PRECISION
PERFORMANCE
PURPOSE
DESIGN PROCESS
INTRODUCING PEAK
Peak is a portable outdoor speaker designed as a natural brand extension of Arc’teryx, combining performance-driven design with everyday usability. Its name is derived directly from the speaker’s triangular form, where softly rounded edges create a subtle, mountain-like profile. The form ties back to the brand’s core source of inspiration - the mountain environment - where Arc’teryx continually looks to extreme landscapes as a driver for performance-led design innovation. Lightweight and highly portable, Peak is designed for use across diverse environments, from harsh outdoor conditions to casual, everyday listening.
KEY FEATURES
EXPLODED VIEW
PEAK COLORWAYS
